Elements and Performance Criteria
- Analyse business opportunities in the property market.
- Prepare for potential demand for agency services.
- Analyse available information to develop agency property market profile.
- Estimate demand for agency services and develop potential client profile.
- Determine resources to service projected demand and include in an overall cost–benefit analysis.
- Establish agency marketing positioning strategy.
- Document range of services to be provided with associated service fees and charges.
- Establish business goals and objectives.
- Review business strategies.